Articles

Amazon Seller Central

25 May 2019

Customer:

Nekteck - Major Chinese Amazon reseller, specialized in electronics

TECHNOLOGIES:

  • SERVER-SIDE:
  • AWS Instances, LEMP + Node.JS
  • DATABASES:
  • MongoDB, PostgreSQL
  • LANGUAGES:
  • Python, Javascript, PHP
  • APIS: 
  • Amazon MWS API

Team:

4 developers (2 backend, 2 front-end) + 1PM + 1 designer

Overview:

Our customer is a major Chinese Electronics Supplier selling on Amazon.com with an annual turnover of $120M. The client is operating with highly competitive markets where the seller’s success is often based on the positive feedback left by the end-customers.

Challenge:

Our client approached us with the task to increase the number of positive feedback for the goods delivered to the US market.

Solution:

After studying the matter, we started working on project, which we named Plixol, with the following plan: - Using official Amazon MWS API - Track the buyers, their activities on Amazon and segment them in three categories: = POSITIVE(with more than 3 positive feedbacks) = POTENTIAL (with at least one positive feedback) = NEGATIVE (with 3 and more negative feedbacks) - Create a tool that will deliver automated email campaigns to “positive” and “potential” buyers. - Functionality should include: = creating lists of “positive” and “potential” buyers = creating email templates = sending emails = creating automated follow up sequences

Result:

As a result, the CGP Systems team managed to raise the number of positive feedback by 248%, helping our client to really stand out among its competitors.

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