Articles

EXR TEST 1

12 March 2018

Customer:

EXR – a New York Real Estate company that offers Residential and Commercial Services to tenants and landlords.

TECHNOLOGIES:

  • SERVER-SIDE:
  • AWS EC2, Amazon S3, Digital Ocean VPS, NodeJS, LEMP (Linux, Nginx, MySQL, PHP), AWS Lambda.
  • DATABASE:
  • DynamoDB, PostgreSQL, MySQL
  • FRONT-END:
  • React.js, bootstrap, JS, Html/Css
  • BACKEND:
  • Headless CMS, Custom CMS
  • APIS:
  • DocuSign, Stripe, MapBox, Oracle Enterprise dbas REST api

Team:

5 developers (3 front-end, 3 back-end) + 1 PM + 1 DevOp

Overview:

EXR is one of the biggest Real Estate sales/lease companies in NYC, predominantly operating in Brooklyn. Using standard RETS and IDX protocols to acquire lists of available commercial real estate objects was a big obstacle for the company to grow rapidly and stand out among its competitors.

Challenge:

The CGP Systems team has faced a number of complex tasks that included building a brand new system to switch from the old system to a modern Serverless solution, automating the document sign-up and payment process, integrating a micro social network for tenants to find flatmates, and, finally, reduce the costs for marketing activities (creating and hosting landing pages for each real estate object separately) drastically.

Solution:

After thorough research that revealed all the traps and pitfalls, CGP Systems came up with a step-by-step solution to address each of the abovementioned customer’s needs: - A new serverless system was built based on AWS - The document sign-up of rental agreement and payment process was fully automated using two services: Docusign & Stripe - A small social network integrated right into the website was developed for tenants to cooperate with other potential flatmates who look for similar rental offers and, thus, rent together. - The cost of hosting per landing page was reduced significantly to just $0.50/month per page using Amazon S3 and Amazon Lambda.

Result:

Streamlined, lightning-fast performance, Outstanding mobile experience, increased conversion rates by avg. 170%, automated documentation flow, automated marketing flow with better analyses and ads retargeting based on visitor data, Reduced RETS and IDX protocols usage and hosting costs.

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